3 Simple Marketing Strategies For Small Business
Creating a marketing strategy for your small business doesn’t need to be an intimidating or expensive proposition. You can engage with your potential customers, get up close and personal, and establish trust and loyalty with these three simple yet essential strategies.
1. Engaging Your Customers
Engaging potential customers in creative ways generate interest and conversation about your business and its products and services. A small business can spend a great deal of time and money developing activities and advertising campaigns to draw in their best clients, but that isn’t always necessarily the best use of those assets.
Here are a few simple and inexpensive ideas to get you started:
Build a social media community or group
Engage your customers in dialogue, not only with your business but also with each other, on social platforms like Facebook, Instagram and LinkedIn.
Hold a virtual contest
Give rewards to potential customers who take certain actions like following you on social media, making a specific purchase, or tagging a friend.
Join local community events
Team up with other small businesses in your community and share the rewards (and expense) of a fun and engaging community event like for example: a summer street fair or a free concert.
2. Influence Your Audience With Video
Watching videos on social media is more popular today than ever before and it can be an inexpensive way to engage your audience. According to Statista.com, “85% of all US internet users watch videos each month”.
There are a number of different platforms out there that make sharing video as simple as point-and-click. YouTube is the most popular, and it’s not just for the young “tween population”. Many online influencers use video to promote everything from soup to nuts.
Here’s a few reasons why you should give video a try:
Videos can personalize your brand and build trust with your audience
Documenting your business story and your journey to success can easily demonstrate transparency and build trust with your audience without having to break the bank.
Videos can establish authority and credibility with your audience
Conducting customer interviews or product demonstrations that show your knowledge and expertise will establish you as a reliable resource for your customers.
Videos can educate and engage your ideal audience
Recording Frequently Asked Questions or educational tutorials of your products or services provide a value-add to your customers and are evergreen.
3. Consistency, consistency, consistency!
Creating consistency should be an essential component of your small business marketing strategy. Engaging your potential customers on a regular basis in ways that become familiar to them is a marketing strategy all its own.
A consistent message spread across a number of predictable mediums provides the following benefits to your growing small business:
Consistent marketing establishes familiarity
Being consistent with your outreach and your message establishes familiarity with your customers. Familiarity feels safe and encourages repeat sales.
Consistency builds trust
Creating a foundation of trust within your consumer base is invaluable. It’s an asset that money cannot buy.
Consistency solidifies your brand
When you use a strategy of consistency within your small business marketing strategy, you create a bond with your ideal customer that isn’t price-dependent. With consistent messaging, consistent outreach, and consistent engagement, your loyal customers will return again and again, and they’ll tell their friends about you too.
Wash, Rinse, Repeat!
Many small businesses take a shotgun approach to their marketing efforts which can create an inconsistent message and confusion for the consumer. Engaging with customers using the internet and social media and incorporating the use of video to establish authority and familiarity, on a consistent schedule will build trust with your ideal customers and solidify your brand.
If this all seems like A LOT, it doesn’t have to be! Let’s chat and see what pieces are missing in your business. clifton RE|solutions can take the OMG (Overwhelmed by the Marketing Game) off your mind so you can focus on your clients. Click to Schedule Your Free 20 Minute Call today.
